IQOS is an innovative alternative to smoking that uses tobacco instead of liquid

What is IQOS?

IQOS is an innovative alternative to smoking that uses tobacco instead of liquid, giving real tobacco taste and satisfaction.
IQOS doesn’t burn tobacco – it only heats it. This significantly reduces the levels of harmful chemicals generated when compared to cigarette smoke*.
£3 billion has been invested over 10 years to perfect the design and heated tobacco technology inside IQOS. And it shows. There are already over 5 million IQOS users worldwide, each having successfully switched from cigarettes to IQOS.**

* Source: Comparison of HPHC concentrations (mass per unit volume of aerosol/cigarette smoke) obtained under intense puffing conditions (Health Canada method for cigarettes and IQOS, CORESTA recommended method 81 for e-cigarettes), based on data available to PMI in 2017.
** Source: Daily individual consumption of tobacco sticks used with IQOS represents more than 95% of the daily total tobacco consumption (Source: IQOS user panels and PMI estimates January 2018).

IMPORTANT INFORMATION: THIS DOES NOT MEAN IQOS IS RISK-FREE.

Please note: When purchasing an IQOS device, you will be asked to enter your date of birth at checkout.