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IQOS More Info

Philip Morris international created the IQOS Heated Tobacco technology to give adult smokers a better alternative to smoking.


IQOS Heat not Burn technology heats the tobacco stick, releasing nicotine and tobacco flavor with:

On average 95% less harmful chemicals compared to cigarettes*


No smoke and less smell, IQOS has significantly less effect on the air around you than cigarettes.

*Source: Average of the reductions in the concentrations of a broad range of harmful and potentially harmful chemicals measured in the IQOS aerosol compared to those measured in the smoke of more than 1,600 cigarette brands in over 40 countries between 2008 and 2017. Aerosol and smoke collections performed under the Health Canada Intense machine-smoking regime. Reduction calculations exclude nicotine.


The IQOS is comprised of three components: a HEETS tobacco stick, an IQOS holder which heats the tobacco to temperatures of up to 350°C, and a portable battery charger with enough energy to charge the holder approximately 20 times before needing to be recharged itself. To tailor the experience to your preferences, IQOS HEETS sticks come in three different flavor profiles.

Yellow HEETS provides a smooth and finely balanced blend, Amber is made with a rounded and rich blend, and Turquoise delivers a refreshing and cooling menthol flavor. Each HEETS stick lasts for approximately 6 minutes or 14 puffs, just like a normal cigarette.

The IQOS innovation has enabled a significantly reduced levels of harmful chemicals of up to 90% when compared with traditional smoking, providing a truly unrivalled and realistic alternative. Across the world, over 5 million people have successfully switched from cigarettes to IQOS. If you'd like to be part of the IQOS revolution with us, shop IQOS below.