What is the IQOS?
Manufactured by the makers of Marlboro cigarettes, IQOS (which stands for I Quit Original Smoking), the revolutionary IQOS device was developed to give smokers as close an experience as possible to the real thing by heating the tobacco rather than burning it. Receiving over £3 billion in R&D investment, the IQOS has been in development for over a decade and contains cutting-edge heat control technology.
The IQOS produces a satisfying tobacco vapor in a matter of seconds, without smoke, ash or that lingering cigarette smell. This provides similarities in taste, experience and visuals in comparison to smoking whist delivering the benefit of a significant reduction in harmful chemicals of up to 90%.
How does it work?
The IQOS is comprised of three components: a HEETS tobacco stick, an IQOS holder which heats the tobacco to temperatures of up to 350°C, and a portable battery charger with enough energy to charge the holder approximately 20 times before needing to be recharged itself. To tailor the experience to your preferences, IQOS HEETS sticks come in three different flavor profiles.
Yellow HEETS provides a smooth and finely balanced blend, Amber is made with a rounded and rich blend, and Turquoise delivers a refreshing and cooling menthol flavor. Each HEETS stick lasts for approximately 6 minutes or 14 puffs, just like a normal cigarette.
The IQOS innovation has enabled a significantly reduced levels of harmful chemicals of up to 90% when compared with traditional smoking, providing a truly unrivalled and realistic alternative. Across the world, over 5 million people have successfully switched from cigarettes to IQOS. If you'd like to be part of the IQOS revolution with us, shop IQOS below.