{"title":"10ML E-Liquid","description":"\u003cp style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eCalling all Flavour Fanatics! Our collection of premium 10ml e-liquids has something for everyone. From sweet and punchy, to bold and savory, look no further for explosions of flavour.\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003eEach e-liquid is personally tested by the VHQ team to ensure the highest standards of quality for our customers. Check out our very own, beloved \u003ca title=\"Pure E-Liquid\" href=\"\/collections\/pure\" data-mce-href=\"\/collections\/pure\"\u003ePure\u003c\/a\u003e range for your next all-day vape, or browse big brands such as \u003ca title=\"Elf Liq Nicotine Salts\" href=\"\/collections\/elf-liq\" data-mce-href=\"\/collections\/elf-liq\"\u003eElf Liq\u003c\/a\u003e, \u003ca title=\"Bar Liquid 3000 E-Liquid\" href=\"\/collections\/bar-liquid-3000\" data-mce-href=\"\/collections\/bar-liquid-3000\"\u003eBar Liquids\u003c\/a\u003e, \u003ca href=\"\/collections\/dinner-lady\" title=\"Dinner Lady E-Liquid\"\u003eDinner Lady\u003c\/a\u003e, \u003ca href=\"\/collections\/ivg\" title=\"IVG E-Liquid\"\u003eIVG\u003c\/a\u003e, \u003ca href=\"\/collections\/vampire-vape\" title=\"Vampire Vape E-Liquid\"\u003eVampire Vape\u003c\/a\u003e and more!\u003c\/p\u003e","products":[{"product_id":"pure-ice-menthol","title":"Pure - Ice Menthol","description":"\u003cp\u003e\u003cspan\u003eOur most popular flavour by far, Ice Menthol is like a blast of minty chill backed up by menthol. Ideal for those who smoked menthols and are switching to vaping. Also ideal for anyone else too - doubles as a great breath freshener!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy\u003cspan\u003e Pure\u003c\/span\u003e?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVery High Quality ingredients make PURE™ from VapeHQ the choice for those who want a consistently proven quality e-liquid. Our PURE™ E-Liquid range was always lab tested before we legally had to! We've always had the highest of confidence in our product that when the TPD regulations were announced we didn't have to reformulate our beloved range. Much loved by our customers, \u003cspan\u003ePURE™ E-Liquid is available in a huge range of flavours to suit all tastes - designed to be the perfect all-day vape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVG\/PG Ratio: \u003c\/strong\u003e40% VG \/ 60% PG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNicotine Strength\/s:\u003c\/strong\u003e 0mg (0%), 5mg (0.5%), 10mg (1.0%), 15mg (1.5%) \u0026amp; 20mg (2.0%)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBottle Size:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e10ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFlavour Notes:\u003c\/strong\u003e Ice, Menthol, Chill\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"0mg \/ Single","offer_id":7558825771050,"sku":"PURE-ICEMENTHOL-0MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"0mg \/ Box of 10","offer_id":56081722147195,"sku":"PURE-ICEMENTHOL-0MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"5mg \/ Single","offer_id":7558825803818,"sku":"PURE-ICEMENTHOL-5MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"5mg \/ Box of 10","offer_id":56081722179963,"sku":"PURE-ICEMENTHOL-5MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"10mg \/ Single","offer_id":7558825836586,"sku":"PURE-ICEMENTHOL-10MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"10mg \/ Box of 10","offer_id":56081722212731,"sku":"PURE-ICEMENTHOL-10MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"15mg \/ Single","offer_id":7558825869354,"sku":"PURE-ICEMENTHOL-15MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"15mg \/ Box of 10","offer_id":56081722245499,"sku":"PURE-ICEMENTHOL-15MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"20mg \/ Single","offer_id":7558825902122,"sku":"PURE-ICEMENTHOL-20MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"20mg \/ Box of 10","offer_id":56081722278267,"sku":"PURE-ICEMENTHOL-20MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2600\/2254\/files\/ICEMENTHOL0MG.jpg?v=1733238798"},{"product_id":"pure-menthol","title":"Pure - Menthol","description":"\u003cp\u003eA classic menthol flavour. Perfect for mixing with other flavours to add a minty kick.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy\u003cspan\u003e Pure\u003c\/span\u003e?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVery High Quality ingredients make PURE™ from VapeHQ the choice for those who want a consistently proven quality e-liquid.\u003cspan\u003e \u003c\/span\u003eOur PURE™ E-Liquid range was always lab tested before we legally had to!\u003cspan\u003e \u003c\/span\u003eWe've always had the highest of confidence in our product that when the TPD regulations were announced we didn't have to reformulate our beloved range. Much loved by our customers, \u003cspan\u003ePURE™ E-Liquid is available in a huge range of flavours to suit all tastes - designed to be the perfect all-day vape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVG\/PG Ratio: \u003c\/strong\u003e40% VG \/ 60% PG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNicotine Strength\/s:\u003c\/strong\u003e 0mg (0%), 5mg (0.5%), 10mg (1.0%), 15mg (1.5%) \u0026amp; 20mg (2.0%)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBottle Size:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e10ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFlavour Notes:\u003c\/strong\u003e Menthol, Ice, Chill\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"0mg \/ Single","offer_id":7558826819626,"sku":"PURE-MENTHOL-0MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"0mg \/ Box of 10","offer_id":56081898078587,"sku":"PURE-MENTHOL-0MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"5mg \/ Single","offer_id":7558826885162,"sku":"PURE-MENTHOL-5MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"5mg \/ Box of 10","offer_id":56081898111355,"sku":"PURE-MENTHOL-5MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"10mg \/ Single","offer_id":7558826950698,"sku":"PURE-MENTHOL-10MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"10mg \/ Box of 10","offer_id":56081898144123,"sku":"PURE-MENTHOL-10MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"15mg \/ Single","offer_id":7558826983466,"sku":"PURE-MENTHOL-15MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"15mg \/ Box of 10","offer_id":56081898176891,"sku":"PURE-MENTHOL-15MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"20mg \/ Single","offer_id":7558827049002,"sku":"PURE-MENTHOL-20MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"20mg \/ Box of 10","offer_id":56081898209659,"sku":"PURE-MENTHOL-20MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2600\/2254\/files\/MENTHOL0MG.jpg?v=1733239516"},{"product_id":"pure-virginia","title":"Pure - Virginia","description":"\u003cp\u003e\u003cspan\u003eBlended for a smooth vaping experience; Virginia is a favourite amongst tobacco enthusiasts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy\u003cspan\u003e Pure\u003c\/span\u003e?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVery High Quality ingredients make PURE™ from VapeHQ the choice for those who want a consistently proven quality e-liquid.\u003cspan\u003e \u003c\/span\u003eOur PURE™ E-Liquid range was always lab tested before we legally had to!\u003cspan\u003e \u003c\/span\u003eWe've always had the highest of confidence in our product that when the TPD regulations were announced we didn't have to reformulate our beloved range. Much loved by our customers, \u003cspan\u003ePURE™ E-Liquid is available in a huge range of flavours to suit all tastes - designed to be the perfect all-day vape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVG\/PG Ratio: \u003c\/strong\u003e40% VG \/ 60% PG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNicotine Strength\/s:\u003c\/strong\u003e 0mg (0%), 5mg (0.5%), 10mg (1.0%), 15mg (1.5%) \u0026amp; 20mg (2.0%)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBottle Size:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e10ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFlavour Notes:\u003c\/strong\u003e Tobacco, Virginia\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"0mg \/ Single","offer_id":7558828720170,"sku":"PURE-VIRGINIA-0MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"0mg \/ Box of 10","offer_id":56082180079995,"sku":"PURE-VIRGINIA-0MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"5mg \/ Single","offer_id":7558828752938,"sku":"PURE-VIRGINIA-5MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"5mg \/ Box of 10","offer_id":56082180112763,"sku":"PURE-VIRGINIA-5MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"10mg \/ Single","offer_id":7558828818474,"sku":"PURE-VIRGINIA-10MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"10mg \/ Box of 10","offer_id":56082180145531,"sku":"PURE-VIRGINIA-10MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"15mg \/ Single","offer_id":7558828851242,"sku":"PURE-VIRGINIA-15MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"15mg \/ Box of 10","offer_id":56082180178299,"sku":"PURE-VIRGINIA-15MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"20mg \/ Single","offer_id":7558828884010,"sku":"PURE-VIRGINIA-20MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"20mg \/ Box of 10","offer_id":56082180211067,"sku":"PURE-VIRGINIA-20MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2600\/2254\/files\/VIRGINIA0MG.jpg?v=1733239964"},{"product_id":"pure-uk-sterling","title":"Pure - UK Sterling","description":"\u003cp\u003eA great blend of tobaccos for a smooth all day vape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy\u003cspan\u003e Pure\u003c\/span\u003e?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eVery High Quality ingredients make PURE™ from VapeHQ the choice for those who want a consistently proven quality e-liquid.\u003cspan\u003e \u003c\/span\u003eOur PURE™ E-Liquid range was always lab tested before we legally had to!\u003cspan\u003e \u003c\/span\u003eWe've always had the highest of confidence in our product that when the TPD regulations were announced we didn't have to reformulate our beloved range. Much loved by our customers, \u003cspan\u003ePURE™ E-Liquid is available in a huge range of flavours to suit all tastes - designed to be the perfect all-day vape.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eVG\/PG Ratio: \u003c\/strong\u003e40% VG \/ 60% PG\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eNicotine Strength\/s:\u003c\/strong\u003e 0mg (0%), 5mg (0.5%), 10mg (1.0%), 15mg (1.5%) \u0026amp; 20mg (2.0%)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eBottle Size:\u003c\/strong\u003e \u003c\/span\u003e\u003cspan\u003e10ml\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFlavour Notes:\u003c\/strong\u003e Tobacco, Sterling\u003c\/span\u003e\u003c\/p\u003e","brand":"Pure","offers":[{"title":"0mg \/ Single","offer_id":7558829539370,"sku":"PURE-UKSTERLING-0MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"0mg \/ Box of 10","offer_id":56082153341307,"sku":"PURE-UKSTERLING-0MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"5mg \/ Single","offer_id":7558829572138,"sku":"PURE-UKSTERLING-5MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"5mg \/ Box of 10","offer_id":56082153374075,"sku":"PURE-UKSTERLING-5MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"10mg \/ Single","offer_id":7558829604906,"sku":"PURE-UKSTERLING-10MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"10mg \/ Box of 10","offer_id":56082153406843,"sku":"PURE-UKSTERLING-10MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"15mg \/ Single","offer_id":7558829637674,"sku":"PURE-UKSTERLING-15MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"15mg \/ Box of 10","offer_id":56082153439611,"sku":"PURE-UKSTERLING-15MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true},{"title":"20mg \/ Single","offer_id":7558829670442,"sku":"PURE-UKSTERLING-20MG","price":4.16,"currency_code":"GBP","in_stock":true},{"title":"20mg \/ Box of 10","offer_id":56082153472379,"sku":"PURE-UKSTERLING-20MG-10PK","price":35.42,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2600\/2254\/files\/UKSTERLING0MG.jpg?v=1733239868"},{"product_id":"pure-butler","title":"Pure - Butler","description":"\u003cp\u003eOur recreation of a certain famous cigarette brand. 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